Posts Tagged 'business plan'

Expenses Summary

From the business plan.  Please keep in mind that these are very rough estimates.  Anything seem to be missing?


Due to the direct service nature of the program, the majority of The Schooba Academy’s expenses for the first year are payroll expenses (approximately 60%).

The following table outlines the annual expenses The Schooba Academy will need in order to operate for the year of 2011.

Annual Expenses FY 2011
Payroll $33,600
Marketing/Promotion $1,200
Rent $12,000
Utilities $1,200
Insurance $6,000
Other $2,400
Total Operating Expenses $56,400

Break-even Analysis

According to these estimates, if The Schooba Academy is to break even, it will need to generate a monthly revenue of $4,700.  The Schooba Academy plans to generate approximately 10% of its operating expenses from its Earned Income.  Consequently, using a conservative 8% ($376), The Schooba Academy will need to secure $4,324 a month from Government/Public Funding, Private Giving, and Fundraising Events.



In my business plan, I outlined The Schooba Academy’s major milestones for the program.  Have a gander.  And then have a great day.

Milestone End Date Manager Department
Website 7/1/2010 ZR Marketing
Business Plan 11/17/2010 ZR Business Plan
File for 501(c)(3) 12/1/2010 EB Legal
Curriculum 2/2/2011 ZR Curriculum
Pool 3/1/2011 ZR Implementation
Equipment 3/1/2011 ZR Implementation
Pilot Program 5/1/2011 ZR Implementation
Inaugural Course 9/15/2011 ZR Implementation
Breaking Even 8/1/2112 ZR, SR Finance

Marketing Strategy

From the business plan.  Can you think of anything else?

Marketing Strategy

The Schooba Academy’s target market for mentors is active, educated, socially conscious individuals between the ages of 16 – 60.

The Schooba Academy approaches this market with three goals in mind:

1.     Engage – The Schooba Academy first works to grab the attention of its market.

2.     Enlighten – We then work to educate our market as to what we do.

3.     Invest – Lastly, we show our market why what we do is important in efforts of securing their long-term investment in our cause.

With this foundation, The Schooba Academy will market its service in a diversity of ways.  Among others:

  • Promoting at local schools and universities
  • Media outreach, i.e. newspapers, television, and the Internet, among others.
  • The distribution of flyers and business cards
  • Social networking venues, i.e. facebook, twitter, etc.
  • Word of mouth
  • – The Schooba Academy website.
  • Schooba marketing challenges! – Schooba affiliates are presented with different challenges resulting in different prizes, i.e. wearing their schooba academy t-shirts everyday for a month, or wearing a  schooba mask all day long, etc.


From the business plan.

The Schooba Academy offers services to both the mentee and the mentor.

For the mentee:

  • Free 1:1 science tutoring in an engaging, relevant, and experiential platform
  • A caring and supportive role model
  • PADI Open Water Scuba Diver training

For the mentor:

  • The opportunity of helping someone in need
  • PADI Open Water Scuba Diver certification

Executive Summary, Mission, Objectives

Yes, it has been a while, I know.  But before you smash my favorite ukulele and storm out in a fit, please, hear me out!!  …Where was I?  I was … I was … I was … writing my business plan!

And what a plan it is!  Much has changed since we spoke last, and I can’t wait to tell you all about it.  If you have any interest in seeing the first draft of the business plan in its entirety, please just email me (, and I will send a copy your way.  Otherwise, I’ll be posting parts of the plan through the next week or so, so stay tuned! Also, check out the ‘About Schooba’  section of the blog as it has been updated, as well.

Please be advised that this is only the first draft, and that what you’re reading is not only open to change, but likely to.

Executive Summary

The Schooba Academy is a soon to be 501(c)(3) nonprofit organization with a mission of fostering a sustained engagement in science for students from low-income communities through having them learn how to SCUBA dive.  We believe that a knowledge of science empowers people to be critical and conscious citizens, and that an authentic, long-term engagement is the best foundation for this knowledge.  Unfortunately, students from low-income communities continue to lack skills and interest in the sciences when compared to their more wealthy peers.

At The Schooba Academy, students from low-income communities are paired with a screened and qualified mentor, and together they complete the PADI Open Water Scuba Diver training course.  Throughout the training process the student receives xx number of hours of 1:1 tutoring from their mentor on xx number of NYS Intermediate Level Science Core Curriculum Major Understandings.

The Schooba Academy fosters engagement by creating an experience where students are both learning and having fun.  The use of SCUBA diving as an engaging, relevant, and experiential vehicle for the learning of science, and the providing of 1:1 tutoring ensure this is the case.

All of the start-up expenses for the program have been covered by an investment of $20,000 by Zach Rome.  The Schooba Academy is planning for its inaugural class in September, 2011, where it will operate at an estimated budget of $4,700 per month.  Approximately 10% of this will be generated through Earned Income of the program.  The remainder ( $4,324) will need to be secured through Government/Public Funding, Private Giving, and Fundraising Events.

For at least the first year of operation, The Schooba Academy will serve only students from NYC.


The Schooba Academy works to foster a sustained engagement in science for students from low-income communities through learning how to SCUBA dive.


The Schooba Academy’s objectives during the first year of operation are:

  • To teach xx number of NYS Intermediate Level Science Core Curriculum Major Understandings through the use of SCUBA diving
  • To provide each student with xx hours of 1:1 science tutoring with a qualified mentor
  • For 80% of tutored students to pass the PADI Open Water Scuba Diver Final Exam
  • For 80% of tutored students to sustain an interest in science for at least one year

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