Market Segmentation

From da biz plan:

The estimation for the market of mentees was calculated by totaling the number of NYC public school students, grades 5 – 12, that are eligible for free lunch.  (Statistics obtained through the 2008 – 2009 NYS Report Cards)

The estimation for the market of mentors was calculated by taking 1% of the NYC population over the age of 25 and holding a bachelor’s degree.  (Statistics obtained through the U.S. Census Bureau’s 2006 estimate)

Considering these estimations, it is assumed that we will not have difficulty securing mentees and mentors interested in participating in the program.

Market Analysis

Mentees = 381,297

Mentors = 22,508

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