Get creative, kids!

Marketing is all about creativity … I think.  And so, today I would like to announce the launching of The Schooba Academy’s first triannual Competition of Creative Marketing.  Advertise your favorite Academy and win!

Grand Prize – Official Schooba Academy t-shirt!

First Prize – Brand new Hanes TAGLESS white t-shirt with official Schooba Academy design permanently drawn on!

Second Prize – Already broken in Hanes TAGLESS white t-shirt with official Schooba Academy design permanently drawn on!

Third Prize -Incredibly comfortable Reef sandals … already broken in!

incredibly comfortable reef sandals

Please send all submissions to zach@schooba.org by November 15, 2010.  Winners will be announced shortly afterward.

Current leader

This  “leave-behind” technique compliments of Yoshi

Yoshi's leave-behind technique

Get crackin’!

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3 Responses to “Get creative, kids!”


  1. 1 Gidget July 19, 2010 at 3:33 pm

    The best way high impact, low budget marketing strategy is to piggy back your product onto a more established product.

    I think you should go to the one licensed scuba boat in NYC and talk the captain into putting a stack of fliers on his desk. People already going on dives would be way more likely to send their kids to you.

    Personally, I am frightened by the idea that anyone would send their kids to you, but that’s my issue.

    You could also issue a press release every time there’s news about the new iphone. “SPEAKING OF UPGRADES TO THE IPHONE 4, THE SCHOOBA ACADEMY IS OFFERING TO UPGRADE YOUR SCUBA KNOWLEDGE FOR THE LOW COST OF…”

  2. 2 meryl July 19, 2010 at 9:49 pm

    stickers! lots of them, all over the place!

  3. 3 Zach Rome July 19, 2010 at 11:12 pm

    Gidget, Meryl,

    Great ideas! … But if you want that t-shirt, you’re going to have to put them in action!


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